Ditch The Meaningless Discover the perfectly imperfect, one-of-a-kind natural-shaped gemstone jewelry that connects with you.

Welcome To Belaroca Jewelry

Discover jewelry as unique as you. Inspired by meaningful gemstones and the energy they hold, each piece is paired with stunning chains to feel personal and connected. Find the one that speaks to you. – Belaroca Jewelry

  • SMALL BUSINESS

    crafting meaningful connections since 2014.
  • REVIVING TREASURES

    transform your forgotten treasures into timeless keepsakes
  • SUSTAINABLE

    I prioritize sustainability by sourcing ethically and minimizing waste.
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Meet The Designer

Hello, I’m Helen, the heart behind Belaroca Jewelry. Since founding the brand in April 2014, my passion has been creating jewelry that feels personal and meaningful. I design pieces that celebrate both the unique perfection and imperfection of gemstones, paired with beautiful chains and designs that are always evolving and keep people coming back for more. I’m grateful to share this journey with you.

What Our Customers Are Saying

Excellent
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Victoria Steffen
March 26, 2025
Look no further… these pieces are so gorgeous and they are true to the photos. The quality for the price is fantastic. My fave ring, I’ve had for over a year, and it has not faded or discolored my skin. I get so many complements!
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Jim Sprouse
February 25, 2025
We are repeat customers and always enjoy our experience and selection!
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Rosa Mer
February 11, 2025
Fabulosa me encanta, siempre mantiene su color y brillo.😍 Algo diferente y único. Gracias Belaroca
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Helen Kasberg
February 3, 2025
Helen makes the most gorgeous jewelry, that’s good quality, versatile with any outfit, and for all ages! I already bought multiple pieces and will continue to do so <3
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Kristina Short
February 2, 2025
I Absolutely Love my bracelet!!! Beautiful high quality craftsmanship. I get so many compliments anytime I wear Bella Roca!!!!🤗💗💖 Thank you Helen!!🥰💖
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Julia Krasovic
January 30, 2025
I have a custom made piece from Belaroca from two years ago and i literally never take it off and it’s in PERFECT condition, just like the day I got it. I’m obsessed with all the Belaroca pieces in the collection!
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jade kempton
January 30, 2025
Helen always makes every Belaroca experience amazing. Not only does she design and hand make her gorgeous pieces, she will assist you in bringing your own vision to life as well! I have been creating earrings and necklaces with Helen for years now and I am always incredibly happy with my result, she offers a more than reasonable price. I will always recommend Helen and Belaroca to anyone looking for unique and beautiful pieces!!!
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Colleen Grillo
November 26, 2024
I’m happily hooked on Bela Roca jewelry. It started a year ago. Helen dropped by as I was getting dressed for a date and she offered to loan me jewelry she was wearing. She made two of her bracelets into a necklace and put her other bracelet on my wrist. Her jewelry elevated my all-black outfit from a 5 to a 20. It really was that impactful. That loan became my first of many Bela Roca purchases. In the past, I rarely bought myself jewelry. I enjoyed wearing what I received as gifts and would pick up a piece here and there when I traveled. Helen has opened me up to a whole new world. The versatility of her pieces appeal to my practical nature and my traveling lifestyle. I wear at least one piece of Bela Roca jewelry every day and I receive compliments everywhere I go. I’ve also had Helen revamp old jewelry I didn’t wear and several of those old pieces have become my new favorites. Helen has also finished pieces I purchased overseas. She paired a stunning brass chain to an antique cross I got in Sevilla and designed a gorgeous, one-of-a-kind beaded chain for a piece I got in Lalibela, Ethiopia. Helen is a tremendously gifted designer/stylist and Bela Roca has become my guilt-FREE pleasure.
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Alma Swanson
November 19, 2024
I have a small collection of lovely pieces from Belaroca, they’re well made and unique I’m looking forward to the upcoming holiday shopping event to see her new additions
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LUIS BENITO
November 17, 2024
Original, unique jewelry! No piece is the same. The best present for your significant other or Mother’s Day…. And because of the variety of designs you can always return for something new that’s guaranteed to be different! Always a pleasant experience..!
  • Individually chosen gemstones and crystals
  • One-of-a-kind designs handcrafted in my San Diego studio
  • Custom orders are welcomed
    Contact Us 
  • 24k Electro-Formed gold. over high-quality brass
  • Free shipping on U.S orders of $100+
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What's New?

Our Versátile Vero Collection

"Vesátile Vero" means truly versatile in Italian, and the collection lives up to its name!
Inspired by the elegance and flexibility of beautifully crafted Italian chains, it’s designed for everyone to style effortlessly for any occasion or mood.
View Collection

FAQ's


How Shop Pay Installments Works:

  1. Add items to your cart (or shopping bag).
  2. Check out with Shop Pay.
  3. Choose the option to pay in installments.

Your first payment is due at checkout. The remaining payments are automatically charged to your card saved on Shop Pay based on the payment plan you chose. Don't worry, you'll get an email reminder before each payment to remind you.

When checking out with Shop Pay, you now have the option to pay now or later. Paying in installments on Shop Pay allows you to split your purchase amount into four equal, biweekly installment payments with 0% APR, or monthly installments with no hidden or late fees*.

 

Which payment methods are accepted if I use the option to pay in installments on Shop Pay?

For non-interest bearing orders, debit and credit cards are accepted through Shop Pay. For interest bearing orders, you can only pay using a debit card.

Can I use Shop Pay Installments if I'm an international customer?

Shop Pay Installments is only available to customers with a United States billing address and a United States mobile phone number. Customers with international billing addresses or phone numbers can't use Shop Pay Installments.

Is there a limit to how much I can spend on a single Shop Pay Installments order?

Yes, 17,500 USD is the order value limit that applies to purchases using Shop Pay Installments, including discounts, shipping, and taxes.

Can I pay in-store with Shop Pay Installments?

Yes, we offer Shop Pay Installments at our retail locations. Come visit us in store to learn more.

Can I pre-qualify for a purchase amount before visiting the store?

No. An application for Shop Pay Installments can only begin with a live checkout. Applying in store only takes a few steps and you’ll get a real-time decision in minutes.

Can I buy gift cards with Shop Pay Installments?

You can't purchase gift cards using Shop Pay Installments. If you want to purchase gift cards along with Shop Pay Installments eligible products, then you need to place two separate orders.

Are there late fees?

No, there are no late fees if you miss a scheduled payment.

What if I miss an installment payment?

There are no late fees for customers who miss a scheduled payment. However, partial payments or late payments might impact your credit score, or your eligibility to use Shop Pay Installments in the future. If you have questions about a missed installment payment, then you can contact Affirm support for assistance.

What if I make a return on a purchase made through installments with Shop Pay?

To request a refund, contact the store where you purchased your item. Using their return policy, the store will advise if a return is possible. If a return is possible, then the store will advise how much the refunded amount will be. After your refund is processed, the refund amount will be applied to your original payment method within 3-10 business days and your balance will be updated.

If your refund is less than your total purchase balance, then it might not lower your next payment. Instead, you can expect fewer payments, a smaller final payment, or both.

If your refund is more than your purchase balance, then the difference is returned to your original payment method within 3-10 business days.

If your order is made with interest payments, then the paid interest isn't refunded. When you make payments, the funds are first applied to the accrued unpaid interest and then to the principal. Interest is the cost of borrowing, and isn't refundable.

Have more questions?

For questions about installment payments on Shop Pay, visit https://shoppay.affirm.com/

 *Rates from 0-36% APR. Payment options through Shop Pay Installments are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. State notices to consumers affirm.com/licenses.

Customer satisfaction is very important to us. If you aren't 100% satisfied with your purchase, please feel free to contact us right away at info@belarocajewelry.com

Return Policy

  • All returns must be made within 14 days of delivery.

  • All items must be in new/unused condition and in their original packaging.

  • Sale items are final.

  • Shipping costs will not be refunded and are the buyer's responsibility.

  • You will be notified once your return is inspected. Your refund or store credit will be processed within 5 days if approved.

  • All custom orders are final sale.

Chain Quality


If you want the best looking jewelry alternative to 14k gold on the market, then you want our Gold Overlay jewelry. Our chains and bezel work  have similar characteristics to gold and silver. To get the look and feel of gold, you need to have a product that is manufactured on the same equipment as 14kt/18kt gold that chains are manufactured on. The metal that is the best for this  is brass. 

Our Gold Overlay jewelry is produced by applying an average of 20 to 30 mils of 24kt gold onto the surface of the high quality brass based chain. It has on average 5-7 times the thickness of most costume jewelry. The result is that the look and feel of the chain is identical to a gold chain in design and feel.

Jewelry that is finished with aid gold application has excellent long term wearing qualities.

Allergy problems: With Gold Overlay jewelry, it is rare for people to encounter skin irritations like the ones found in costume jewelry. This jewelry can be worn 24 hours a day, in the shower and while swimming just like your fine 14kt jewelry.

Rhodium Jewelry: 

Rhodium is in the platinum family. It is the most expensive and one of the hardest of the precious metals. It is hypoallergenic and does not change color like Sterling Silver jewelry. It is often used to produce white gold tips on gold rings.